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This is a three-part series addressing the business of training dogs, presented by Veronica Boutelle of dogTEC. Each section will last for 90 minutes and can be taken individually. This course is designed to be appropriate for both new business owners and those who have an existing business. Section one is the “The Legalities & Logistics, or The Dry but Necessary.” Section two is “’Build It & They Will Come:’ Marketing (It Can Be Easier & Cheaper Than You Think!).” Section three is “Professional Burnout: Tips to Keep You Doing What You Love.” Each section is described in detail under its individual heading.
Marketing! So necessary and so NOT what we want to do! Learn how to define and refine your message – find your niche in the training market and streamline your marketing by reaching the appropriate audience. Learn the theory of contact points. Finally, learn how to get the most bang for your marketing buck – you’ll get invaluable tips and strategies for stretching your marketing budget. |
